Road feel and curve star
After an impressive rollout with 300 elaborate presentation areas for SEAT dealers worldwide, Vizona then implemented what is Europe’s first CUPRA Garage in Hamburg. After Mexico City, this flagship store is only the second of its kind. Located in a 600 m² listed industrial building, the striking broad oak frame at the entrance already makes it clear that this is no ordinary salesroom. The interior is dominated by CUPRA’s characteristic design scheme: rough concrete optics and copper-coloured design elements, such as expanded metal grids on the walls, furniture and ceilings, offer an authentic backdrop for vehicle presentations and launches inside the 50s building. Like the launch of_the first independent model CUPRA Formentor: Named after the_peninsula on Mallorca with its notorious MA-2141 serpentine, this cries out_for experience zones, racing corners and a virtual reality room where, with digital support, you can practically experience the vehicles on the road.
|Architect||DICOM (Design and Events), Barcelona, Spain|
|Space||600 m² Flagship Store|