Hanseatic identity, freshly interpreted
Located directly on Hamburg’s Jungfernstieg, Alterhaus first opened its doors in 1912. Since then, the internationally renowned department store has continually evolved and now presents itself as a synergy of historic building fabric and contemporary interior design. The latest plans implemented are the 830 m² Menswear floor, which welcomes visitors with an arrangement of cubic furniture in outlandish materials. Grandiose marble blocks made of luminous green “Once Verde Persian” and “Irish Marble” keep watch over an ensemble of colour-glazed glass,_aluminium and black steel surfaces, oak wood and leather. The Nordic design came from Norm Architects Copenhagen, while Berlin-based lighting planner Maria Paula Sekles provided “northern lighting”. A powerful setting, and one that makes us curious about the_next project for the famous store and Vizona: Womenswear.
|Industry||Department Store, Fashion|
|Architect||Heine Project, Hamburg, Germany|