Montgeron, France

Opel

Is it just us or does the German carmaker’s new corporate yellow tickle the taste buds? Its “yellow slash” was first tested in Montegeron in France and then extended into a glossy freestanding ramp. This anticipates the headwind while stimulating customers’ visual pallets with a hint of mango and cheesecake, a refreshing complement to ‘Mokka’ and Opel’s other current models. Like in the last rollout, Vizona turned all design elements into easily multipliable and mountable furniture. And that is the basis for harmonising colours and materials at all stores across Europe.

IndustryAutomotive
ArchitectLonsdale, France
RolloutPrototype
Space250 m²
LocationMontgeront, France
Opening2022

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