Kia

That dream of the infinite energy source is still (?) not reality. In its new brand concept, Kia has nevertheless dreamt the idea in warm tones. A red-lit “Infinity Loop” of recessed LED bars traverses the room, marking the boundary between cool presentation spaces and a cosy customer area with a living room feel. This highly complex interior design scheme was developed with Vizona in a pilot store in Milan and tested for rollout. 180 locations are set to follow within two years.