Wolfsburg, Germany
Cupra
A New Brand Identity within an Existing Architectural Framework
For the CUPRA Pavilion at Autostadt Wolfsburg, the former SEAT Pavilion underwent a comprehensive transformation. The challenge was to integrate the new spatial concept into the existing architecture and structural framework while meeting the requirements of both CUPRA and Autostadt.
Vizona coordinated the various trades and specialist partners, bringing together the requirements for design, technology, safety and on-site logistics. Following the tender process in January 2026 and the start of dismantling work in April, the project was completed in September.
The result is a completely new CUPRA brand experience within the existing building.
All News About the CUPRA Project
Press release
Projectmanagement
Mirrors, Tunnel & More at a Glance
New Perspectives on an Extraordinary Brand Experience
| Industry | Automotive |
| Architect | DICOM |
| Rollout | Single Project |
| Space | 700 m² |
| Location | Autostadt Wolfsburg, Germany |
| Opening | September 2026 |
