London, england
Burberry
Regent Street London
Located on Regent Street in the heart of London’s West End, the Burberry flagship store is set in a historic building and is one of the brand’s key retail locations.
Within the existing space, a dedicated area for the scarf concept was redesigned and implemented in line with the design guidelines. Covering around 100 m², the space is defined by its materiality and precise detailing.
Custom-made cabinets, tables and presentation elements structure the area, while delicate metal frames showcase the merchandise. Red elm, used as veneer and solid wood, defines the material concept. Anthracite powder-coated steel and textile elements provide contrast.
The combination of these materials creates a calm and clear spatial effect. Integrated lighting, including illuminated drawers, highlights the products and supports the overall material expression.
| Industry | Fashion |
| Architect | Burberry Design |
| Rollout | Europe |
| Space | 100 m² |
| Location | London, England |
| Opening | August 2025 |
