BMW M

BMW M has been blistering the pavement with its high-performance M models and customised vehicles since 1972. Dealers need a separate showroom to market this dynamic brand and over 650 new showrooms are expected to open around the world to showcase the BMW M by 2022. Vizona handled the production and logistics for this project, managing a network of local service and assembly offices from Seoul to New York. Within one year, more than 500 of these new ‘M Zones’ had been set up. Several variations on these shop-in-shop platforms make it possible to adapt them to different sized showrooms. Profiles and descriptions are customised for each country. The ceiling spotlight concept specially developed by Ansorg displays the scratch-resistant high-sheen surfaces to their best advantage. In just 60 days, Vizona was able to set up an online shop for the dealers to select which showroom version they preferred as well as supplementary and maintenance articles.