Harderwijk, Netherlands

Stellantis

Multiverse for car enthusiasts

The Stellantis multi-brand store for Broekhuis in Harderwijk in the Netherlands was one of the first to be built. Citroën, Fiat, Opel and Peugeot are presented here under one roof, using the full range of shopfitting materials – plus many digital applications and graphic displays. Customers thus embark on a journey through four areas with different styles and personalities.

Exterior architecture, flooring and room dividers provide a framework for the colourful universe. Over the coming years, Vizona will implement the multi-brand concept in ten European countries and in Central Asia.

Colourful office and showroom interior – interior design by Vizona
Showroom with digital displays and seating – automotive retail design by Vizona
Car showroom with a blue vehicle and a service counter – automotive retail design by Vizona
Colourful showroom with purple and green lighting – retail design by Vizona
Car showroom with a purple-lit vehicle and displays – automotive retail design by Vizona
Showroom bar and counter area with a dark vehicle – automotive retail design by Vizona
Car showroom reception area in dark tones – automotive retail design by Vizona
Car showroom with a blue vehicle in a dark interior – automotive retail design by Vizona
Office interior with glass partition walls – office interior design by Vizona
Car showroom with a dark SUV and brand displays – automotive retail design by Vizona
Showroom lounge with yellow accents and vehicles – automotive retail design by Vizona
Showroom with white display pedestals – retail design by Vizona
Car showroom with a white vehicle and colourful displays – automotive retail design by Vizona
Office interior with glass partitions – office interior design by Vizona
Colourful showroom bar area with brand displays – retail design by Vizona
Car showroom with a white vehicle and colourful brand displays – automotive retail design by Vizona
Colourful car showroom with a Fiat brand display – automotive retail design by Vizona
Exterior view of a car dealership complex – automotive retail design by Vizona
Car showroom with yellow vehicles and a lounge area – automotive retail design by Vizona
IndustryAutomotive
ArchitectStellanti’s internal CI managers together with external partners
RolloutEurope
Space1.642 m²
LocationHarderwijk, Netherlands
OpeningOctober 2023

Take a look at our Stellantis sample area at our headquarters:

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