Vizona for Aston Martin Baden-Baden

A showroom that brings the brand to life.
Michael Hezel, Key Account Manager at Vizona, shares the vision behind the  Aston Martin showroom in Baden-Baden:

“When partnering with a brand like Aston Martin, our role goes far beyond execution. It’s about precision, reliability, and an in-depth understanding of the brand’s design DNA.

We’ve built a strong, long-term partnership with Aston Martin – one defined by trust and collaboration. We’re involved from the very start: co-developing concepts, selecting materials, and delivering solutions that align with both creative ambition and budget, all in close coordination with the Aston Martin team in the UK. Our goal is to make the essence of the brand physically tangible:

– British elegance, dynamic performance and craftsmanship, all translated into a spatial experience. –

From the moment a customer steps inside, the environment should reflect the brand’s identity and create an emotional resonance.
Each Aston Martin showroom is individually tailored to suit the specific conditions of its location.

In Baden-Baden, the listed building known as the “Goldene Kreuz”, with its multi-storey structure presents both challenges and design opportunities. A distinctive architectural feature is the characteristic wooden staircase positioned directly behind the Aston Martin brand wall. It creates a seamless connection between the ground and upper floors while blending harmoniously into the overall design concept.”