Stellanti’s showroom at the Vizona headquarters

We aim to provide a more powerful experience of individual automobile brands by designing a jointly used showroom space. How can we do this?

Come and see the Stellantis multi-brand concept!

As a partner of Stellantis, we realised the design concepts developed by WIPdesign:

• Partition walls make it possible to divide the space flexibly while offering stability.
• We deliver, install and launch operations with all digital elements.
• Our warehousing makes it possible to swiftly implement numerous spaces.

Providing an experience of five brand identities on one showroom space. That may seem like a challenge, but it is also rewarding!

• Fully adjustable partition walls mean that individual brands can be separated while also creating smooth transitions.
• Individual furniture concepts based on the respective CI have been developed for each brand by WIPdesign.
• Central project management ensures synergies between brands.

Interview

Stellantis is the parent of 14 well-known automotive brands and various car-sharing and leasing services. In 2022, the company announced plans to renew its European market presence with a multi-brand strategy. As a longstanding partner to the Stellantis subsidiary Opel, Vizona offered its services as an implementer. It is now realising brand concepts for Citroën, Peugeot, Opel, Jeep, Fiat and its affiliate brand Abarth. In this interview, Vizona CEO Matthias Hummel reports how this new approach was realised and the role it might play in shaping the automotive market, as well as in other sectors.