Cupra City Garage
Tribal culture in the city
Bang, boom, Berlin! Germany’s second CUPRA City Garage is up and running. Since the start of its successful journey, the Spanish brand has been accompanied by Vizona. Now it is marking new territory in terms of brand and community building in a new building by Herzog & de Meuron.
In a decidedly post-industrial, raw environment, the “CUPRA Tribe” is called together for culture, events and training sessions. Under illuminated copper pipes and plants, flanked by steel, concrete and natural stone. Planned and built through intensive teamwork between the client, architects, general contractor and shopfitting engineers – who helped to harmonise the project perfectly with the budget.