Multiverse for car lovers
In 2022, the Stellantis company announced that it would be renewing the European market with a multi-brand strategy. As a long-standing partner of the Stellantis subsidiary Opel, Vizona offered itself as an implementer – and is now realising the brand concepts for Citroën, Peugeot, Opel, Jeep, Fiat and its sister Abarth.
The Stellantis multi-brand store for Broekhuis in Harderwijk in the Netherlands was one of the first to be built. Citroën, Fiat, Opel and Peugeot are presented here under one roof, and the entire range of shopfitting materials is used – plus many digital applications and graphic displays.
Customers embark on a journey through four areas with different styles and personalities. The exterior architecture, floor and room dividers provide a framework for the colourful universe.
In this interview, Vizona CEO Matthias Hummel explains how this new approach became a reality and what role it could play in the reality of the automotive market – and other industries.