Vizona has implemented a store concept for end customers of the Würth brand in the centre of Stuttgart – the Würth Family Store. Bold materials such as concrete, steel and solid wood create a striking high-quality workshop-style interior that expressively spotlights Würth products.Adolf Würth GmbH & Co. KG is a leading global supplier of professional-quality assembly and fastening materials. The long-standing family company, whose head office is in Künzelsau, opened the first Würth Family Store on Königstraße in Stuttgart’s pedestrian zone in February 2017. End consumers, passers-by and long-time customers can now explore Würth’s extensive product portfolio over a floor space of around 170 square metres in an exclusive atmosphere and prime inner-city location.
Vizona collaborated intensively with Würth on product presentation and implemented a bespoke solution for the innovative brand store. The harmonious concept was developed over a series of workshops, guaranteeing a clear, concise display despite the large variety of products. This was achieved, for example, through matching wall and mid-floor elements. Over 500 different articles had to be combined in a coherent and sales-boosting display – ranging from plasters to work clothes to multi-cutters.Further information (press) about Würth Family Store