Ansorg, Vitra and Vizona will jointly present 'The Village' at the retail trade fair in Düsseldorf from 5 to 9 March 2017. People are changing the way they live, work and shop – and this is particularly noticeable in the current development of cities and their shopping zones. The classic product display is evolving into a multi-faceted shopping experience, in which digital elements play a growing roll. However, it is not enough to simply incorporate in-store digital technology. Digitisation at the point of sale only achieves its goals by withdrawing to the background, keeping the focus on the customer experience and, of course, increasing store productivity. In the face of online competitors, the brick-and-mortar concept must also offer added value: excellent service, expert assistance, a multi-sensory environment and – above all – human interaction. At EuroShop, lighting expert Ansorg and shopfitting specialist Vizona are joining with Vitra – a leading supplier of shopfitting systems – to showcase a concept that meets today's consumer expectations under the title 'The Village'. 'The Village' invites visitors to shop.'The Village' invites visitors to shop. 'The Village' encompasses a plaza-like setting, in which customers can linger and relax, and five stores offering diverse shopping experiences: a fashion store, a cosmetics shop, a consumer electronics store, a car showroom and a grocery store. A fictitious brand was created for each of these retail worlds, along with individual products and a history that invites customers on a journey. Each store is centred round a new Vitra product, and Ansorg has developed different lighting concepts tailored to each world. The various shops also address the current challenges facing retailers – one concept is extremely flexible and designed to enable quick reconfiguration, another appeals to all five senses, the next provides services that merge the real and virtual world. Each of the stores at the stand strives to attract customers with its products and ambience – just like actual competitors in today's retail market. 'The Village' was developed in collaboration with Finnish interior designer Joanna Laajisto.
A press conference will be held on 6 March 2017 at 2.00 pm in Hall 12 / A35. To register, simply write to press@vizona.com. We look forward to hearing from you. Do not hesitate to contact us if you would like to arrange an interview. Please also check out our press page for the latest news.