Creating an atmosphere that is authentic, powerful and dynamic while at the same time inviting you to feel good - this was the top priority for the realisation of the Cadillac showroom in Dresden.High-quality materials such as solid woods, real wood veneers or mineral and ceramic materials were used. Their harmonious interplay created a lounge-like environment that invites the customer to spend some time in the showroom.One challenge was to adapt the US concept with its special material and surface specifications to European standards and to European purchasing behaviour. The different room heights also required special solutions. Wall claddings and graphic displays were adapted to the dimensions, the joint pattern of wall and floor tiles were matched to each other - which required special attention of the general contractor from Vizona due to different tile sizes.Take a look at the result:
