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Press
Press
1.5.2011
Homestore Aura – Saudi Arabia
At the beginning of April 2011, the first Aura Home Store opened in Riyadh, Saudi Arabia.
Aura is a novel Saudi Arabian furniture and household goods store. The creation of this brand closes a gap in the mid-price segment for fashionable home accessories and lifestyle products in the Middle East market.
Vizona West GmbH/Langenfeld was assigned to implement the concept.
Vizona press release Aura (pdf, 95KB)