camel active - new store concept
300 shop areas planned over the next three years.
“In the campaign, our three camel active men are travelling down roads around the whole world, discovering foreign cultures along the way. Locations include Bolivia, Mongolia, and Malawi, just to name a few. The impressions and inspirations from these journeys were integrated into the new store layout with appropriate display units and the materials used. This way, even a shop-in-shop (SiS) becomes an authentic point-of-sale presentation of camel active,” says camel active Head of Retail Mark Schäfer.
Vizona GmbH / Weil am Rhein was assigned with the project management, the technical development as well as the construction and production of all furniture and wall fittings, as well as the contractor services.