News
News
13.9.2011
BASLER opens Flagship Store in Cologne
An innovative store concept...
Mittelstraße 27 in Cologne – a visionary and ambitious ladies’ fashion company – the traditional BASLER brand from Goldbach presents itself more desirous than ever before on its 75th anniversary.
The Flagship Store in Cologne of about 150 m², realised by Vizona GmbH / Weil am Rhein in an exemplary fashion and developed by the architectural and design firm of Blocher Blocher Partners / Stuttgart, provides a foretaste of the image change.
Warm, elegant colours and well-accentuated "fascination points" are in a charming contrast to the colourfulness so typical of BASLER. The sophisticated arrangement principle of colours guides the attention of customers intuitively to the fashion highlights.
Components of white wood, high-gloss elements, a slate-type light grey and bronzed glass visualise the high-quality world of the ladies’ fashion manufacturer.
Noble natural fibre wall paper and a perforated wave-shaped screen provide a touch of unobtrusive luxury to the point of sale. Together with a lounge ensemble, the scene merges into an aura of glamour and coolness without neglecting the aspect of well-being.